juf Jelmar

How often do you get the chance to design a logo for your big sister? When she asked me to design a visual identity for juf Jelmar, freelance drama teacher, I knew this was going to be a fun one.

She needed a visual identity for her business and talked me through the story of juf Jelmar.

Drama class, or acting, is a great activity for children of all ages. It teaches you not only to find ideas in your imagination, it is also a great exercise in social skills, something we sometimes forget in modern life.

It quickly became clear that we were after a fun, energetic and a slight quirky but still professional look.

After sketching up a handful of ideas, we discussed them but found that we kept coming back to this cartoon character wearing Jelmar’s typical eye-catching glasses.

A few days later I had refined the design. I chose a vibrant red color and a calm deep blue to style the character. After that I printed a few mock business cards to show how the logo could work in real life. A smart move it would prove: she absolutely loved them. That meant it was time to finish the stationery design, write a brand style guide and get to building the juf Jelmar website.


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